Insights

Welcome to our insights page. Here, we like to write handy articles to help you navigate the creative industry, as well as updates about what's happening in our studio.

Breaking Down Well-Known Brand Systems

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What is a Living Brand System?

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When Should You Refresh Your Brand?

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Luke

What Makes a Brand Feel Consistent?

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Luke

The End of the Static Brand Identity

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Luke

The Death of the PDF Brand Guidelines

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Luke

Our Creative Director Watched the Cavalry x Canva Motion Mondays Episode. Here’s His Take.

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Luke

10 common brand and content challenges and how motion systems and motion design bring consistency, scalability and stronger brand recognition.

10 Client Problems We See Again and Again

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Luke

How We Built a Bold Motion Identity and Motion System for a Tech Product

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Luke

Strategic Motion Design: How a Motion Identity Helped Admiral Group Unite Vision and Purpose

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Luke

The Framework that makes Motion Scalable

Motion Identities Explained: The Framework That Makes Motion Scalable

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Luke

Case Studies in Motion: What Leading Brands Are Doing Well

Case Studies in Motion: What Leading Brands Are Doing Well

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Luke

Why Motion is Now a Strategic Business Priority (Not an Afterthought)

Why Motion is Now a Strategic Business Priority (Not an Afterthought)

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Luke

Why Motion Design is the Secret Weapon for Modern Brands

Why Motion Design is the Secret Weapon for Modern Brands

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Luke

Motion tools of the trade

Tools of the Trade: Software Every Motion Design Agency Should Use

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Luke

Explanation Animation Videos for Startups

Explanation Animation Videos for Startups

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Luke

Why Your Brand Needs a Motion Toolkit

Why Your Brand Needs a Motion Toolkit and how a Motion Design Agency Can Deliver It

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Luke

2025 Trends Every Motion Graphics Agency Is Watching

2025 Trends Every Motion Graphics Agency Is Watching

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Luke

Shaping the Future of Brand Communication

How Motion Graphics Agencies Are Shaping the Future of Brand Communication

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Luke

The Future of Animation

The Future of Animation: Where We See the Industry Heading

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Luke

How a Motion Graphics Agency Can Transform Your Visual Content

How a Motion Graphics Agency Can Transform Your Visual Content

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Luke

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