How We Built a Bold Motion Identity and Motion System for a Tech Product

We wanted the PIPS brand to connect with a generation that values self-expression, sustainability, and authentic storytelling. To help bring that vision to life, we developed a motion identity and a scalable motion system built on purpose, playfulness, and premium design.

The Challenge: Standing Out in a Crowded Market

The audio market is crowded with global players, and new brands face the constant challenge of differentiating themselves. For PIPS, this meant communicating not just product quality, but personality, values and cultural relevance. We needed a motion design approach that was striking enough to grab attention across digital platforms, flexible enough to support storytelling in many contexts, and expressive enough to speak directly to a young, conscious audience.

At the same time, the motion identity had to balance two worlds: the tangible, premium product experience and a playful, character-driven narrative that could show PIPS’s human side.

The Approach: Strategy-Led Motion System Development

We began with a series of internal brand strategy workshops to clarify PIPS’s purpose, vision and values. These insights guided every creative decision, ensuring that the motion system was not just visually compelling but strategically rooted in who the brand is and why it exists.

From this foundation, we shaped a visual and motion direction that became the heart of the brand’s identity. The motion system blended the precision of 3D product animation with the expressiveness of character-led storytelling. Earbuds and accessories were rendered in high-quality 3D to showcase their materiality and premium build. At the same time, character worlds came alive through animation that combined 2D charm with 3D flexibility.

By rigging 3D characters to appear as hand-drawn figures, we created a unique brand language where products and narrators coexisted. This duality let us tell compelling stories about confidence, individuality and sustainability in a dynamic and memorable way.

Typography, colour and pacing were treated as motion-first principles, ensuring consistency whether in product films, social content or character-led campaigns. Every element contributed to a distinctive motion identity aligned to PIPS’s positioning as a purpose-driven, youth-focused audio brand.

The Outcome: A Scalable Motion Identity That Resonates

The result was a brand motion system that gave PIPS a clear and compelling voice in the market. The mix of precise 3D product animation and engaging character-driven storytelling created a flexible toolkit that can scale across channels, campaigns and future product launches.

PIPS’s motion identity not only showcased earbuds as premium, sustainable products but also built a vibrant world of characters and narratives that truly resonated with young audiences. By leading with motion design and grounding every decision in brand strategy, we helped PIPS establish itself as more than just an audio label. It became a platform for creativity, self-expression and conscious living.

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